what is new!

Avenir Ingredients portfolio is always growing with exciting new ingredients. Below is a new launch from Lucas Meyer Cosmetics for the protection of coloured hair.

Borealine Protect Hair comes from the Bio Forextra line, inspired by tree intelligence.The black Spruce dominates the boreal forest and is the only species able to survive in the Tundra. It is resistant to very cold temperatures .

NATURAL FOREST ACTIVES OBTAINED THROUGH CIRCULAR ECONOMY PROCESSES

Borealine Protect Hair is a true Biomimetic concept. Trees have developed high tech biotechnology compounds to protect themselves against climate change by synthesizing highly active biocompounds found in their bark. These same biocompounds can protect hair colour. Borealine Protect offers consumers perceivable protection against colour fading of dyed hair tresses and hair colour protection from damages caused by environmental factors. At 0.5% in a leave on conditioner hair colour fade was reduced with UV exposure and protection after 20 washes.