

Why Y2K Beauty is back and what it means for Cosmetic Innovation
Frosted eyeshadow, glossy lips and playful textures: Y2K beauty is everywhere again! But unlike the early 2000s, this revival isn’t just...


In Cosmetics Global 2025... Where do we start?
April comes to an end, In Cosmetics Amsterdam is long gone but where do we start?! Our exhibiting partners had lots of new exciting...
We missed April Fools! What have you missed?
We're already 3 months in and time has flown, we haven't written on here for a while! What have you missed? Hopefully not summer! We've...


A formula for the New Year!
May 2025 be melodious, soulful and successful! With our without the use of AI ;) (Verse 1) We've measured and mixed through the year...


It's that time of year again!
We thank you all for your support from reading our newsletter and any other media to being a long term stakeholder. The whole Avenir team...


Guess what happened during In Cosmetics Asia 2024!
As you may already know, this is a huge tradeshow that we attend every year as this is the best way to connect with most of our partners...